Most marketing problems aren't marketing problems.
They're pricing problems. Positioning problems. Culture problems. Operations problems. They show up in marketing because that's where you feel them — but that's not where they live. Before you spend another dollar on campaigns, it's worth finding out what you're actually dealing with.
Fractional marketing strategy for founders and operators who suspect something upstream is broken. BASED IN METRO DETROIT. WORKING WITH BUSINESSES OF EVERY SIZE. NO RETAINER REQUIRED TO START.
Who this is for
You built something real. And somewhere along the way, the growth stopped making sense. You're doing everything you're supposed to be doing. Posting, spending, trying. And it's still not moving the way it should.
You don't need more tactics. You need someone to sit with you in the mess of it and figure out what's actually going on.
That's what I do. I'm not the biggest name in the room. But I will pay attention to your business the way you do, like it matters, because it does.
If that sounds like what you need, I'd love to hear from you.
Based in Metro Detroit, MI. hello@alexandriaplus.com. linkedin.com/in/aamzimmerman.
Ideal for
Businesses of any size that know something is off but can't quite name it. You're not looking to blow everything up. You're looking for someone to help you find the real problem and figure out what to do about it. I work at the strategy level and I'm not afraid to roll up my sleeves when that's what the work calls for.
Not for
If you need someone to manage your social media day to day, shoot content, or handle ongoing posting, that's not this. I'm a strategist. If executing on a recommendation means writing captions or building out a campaign, I'll do that — but you're not hiring me to be your content creator or social media manager. You're hiring me to think, diagnose, and lead.
What working together actually looks like
It starts with a discovery call. Before we get on the phone, I'll send over a short form. The more thoroughly you fill it out, the more useful that first conversation can be. I use it to come prepared with real thoughts about your situation, not generic ones.
From there, every engagement looks a little different because every business problem is different. Sometimes the right move is a meta ads strategy you run yourself and we check in on monthly. Sometimes it's a content plan you execute while I stay involved at the strategy level.
Sometimes it's helping you get your email marketing off the ground, doing the first few with you, and then stepping back once you have the rhythm. And sometimes the right answer is someone else entirely — a specialist, an agency, a different kind of hire — and I'll help you figure out who that is and what to look for.
What stays consistent is that I'm not coming in as your daily operator. I'm coming in to help you figure out what's actually going on, get the right things moving, and make sure you're not left guessing about what to do next.
Two paths forward
After the discovery call, if it makes sense to work together, here's how that usually goes
Projects
You have a specific problem and you need someone to come in, figure out what's going on, and get the right things moving. Maybe that's building out your first meta ads strategy and getting your initial creative live. Maybe it's auditing why your foot traffic dropped and mapping out what to do about it. I scope it, we agree on it, I do it. When it's done, it's done. If you need me again, we start a new conversation.
Pricing is per project, scoped before we begin. Starting at $300.
Operating out of Metro Detroit, MI. We prioritize understanding the problem before pitching solutions. If you're ready to look upstream, reach out via the form below.
Retainer
You want someone in your corner on an ongoing basis — but not someone who's in your inbox every day. This might look like monthly check-ins on the ads you're running yourself. A monthly email or newsletter. A content plan you execute while I stay involved on strategy. Or a few weeks of hands-on help while you learn something new, followed by monthly strategy and performance conversations once you've got the rhythm.
I stay at the strategy level. You stay in control of the day-to-day. We define the scope together based on what you actually need.
Get started
Tell me what's going on. I'll take it from there.
Metro Detroit, MI
hello@alexandriaplus.com
linkedin.com/in/aamzimmerman
Discovery calls are free and 20 minutes. Once you submit this form, I'll send over a short intake form to your email. The more thoroughly you fill it out before we talk, the more useful I can be on the call.
Project-based and retainer engagements start at $300.