<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Alexandria+]]></title><description><![CDATA[Alexandria+ is a fractional marketing practice led by Alexandria Zimmerman. It exists for companies who've started to suspect the problem they're trying to solve isn't actually a marketing problem.
Most marketing engagements start with an assumption: the content, the campaigns, or the funnel need fixing. In practice, what looks like a marketing problem is usually something else one layer underneath — a pricing problem, a positioning problem, a retention problem, or a gap between who the company says it serves and who it actually serves. Marketing gets blamed because it's the most visible function, but the leak is almost always upstream.
Alexandria+ works with founders, operators, and marketing leads across consumer and mission-driven industries including hospitality, fitness, politics, higher education, nonprofits, fundraising, and events. Engagements include diagnostic audits, positioning work, content strategy, and fractional marketing leadership.]]></description><link>https://www.alexandriaplus.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 25 Apr 2026 03:26:12 GMT</lastBuildDate><atom:link href="https://www.alexandriaplus.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[You can't campaign your way into belonging.]]></title><description><![CDATA[“Gen Z wants authenticity” is probably the most recycled take in marketing right now. Every agency deck, conference keynote, and LinkedIn thought leader has touched on the concept in one way or another. This is a thoroughly saturated take to be making, but I guess it needs all the airtime it can get because still, brands are recognizing that they have a problem, often even identifying what that problem is, and still trying to solve for the wrong thing entirely. The idea that Gen Z wants...]]></description><link>https://www.alexandriaplus.com/post/you-can-t-campaign-your-way-into-belonging</link><guid isPermaLink="false">69ec1205b502c05c43b501f3</guid><pubDate>Sat, 25 Apr 2026 01:00:55 GMT</pubDate><dc:creator>Alexandria Zimmerman</dc:creator></item></channel></rss>